AMS Hospitality, the hospitality arm of The Allen Morris Company, launches sales of Atara, Autograph Collection Residences in St. George, Utah

Berkshire Hathaway HomeServices Utah Properties serves as exclusive brokerage

The residences will offer owners and guests a unique residential experience

ST. Georges, Utah, July 28, 2022 /PRNewswire/ — AMS Hospitality, the hotel branch of The Allen Morris Companylaunched sales of luxury villas, Atara, Autograph Collection Residences in Saint GeorgeUtah.

Berkshire Hathaway HomeServices (BHHS) Utah Properties serves as the exclusive broker for the resort development. Locally owned and operated since 1976, BHHS Utah Properties has been a leading force in the growth of from utah real estate market, with $5.13 billion sales in 2021.

The 14-acre Atara resort and residences will feature a mix of 138 hotel rooms and suites, as well as 136 immaculate villas for sale. Stunning One, Two, Three and Four Bedroom Villas will be priced from $800,000 over $2 million and feature oversized balconies, fireplaces, and mountain views. The highly anticipated inauguration is October 2023with expected completion in August 2025.

Located in Desert Color, to the south from utah The first 3,400-acre planned community, Atara reflects the community’s vision for connectivity and sustainability, maximizing the area’s natural attributes. It’s an oasis of a home that helps foster a meaningful, well-rounded lifestyle. “Atara offers the perfect product for this new demographic of people who enjoy doing all kinds of things we do here – hiking, biking, biking, climbing, Ironman world champions to name a few – and now they can make Atara their base camp while they participate in activities throughout Saint George and Greater Zion, and have access to all luxury amenities and services when they return to the resort,” says Kevin LewisDirector of Greater Zion Convention and Tourism.

The residential and resort community includes an open and stylish restaurant, with a live-fire kitchen, indoor-outdoor dining area and bar. The traditional American restaurant will offer distinctive seasonal specialties and source as much local ingredients as possible. A wellness-focused menu will also be offered to enhance the lives of residents and guests. Residents will have the option of dining onsite at the restaurant to enjoy the luxury of having high caliber cuisine in their own home. Memorable and delicious options will also be served at the cafe and pool bar.

The property features approximately 12,000 square feet of event space and over two acres of outdoor venue options for events such as weddings which will be complemented by the stunning backdrop of from utah natural beauty.

In keeping with Desert Color’s emphasis on the environment, Atara will offer a full-service spa incorporating the scenic beauty and natural surroundings of the area. It will be a place where customers can have transformative experiences. Treatment options will be specifically focused on client well-being and comfort. The spa will be one of a kind in the south Utah, with unrivaled indoor and outdoor holistic wellness and sports performance treatments. The property is ideally located in Saint Georgewho boasts from utah most temperate climate. There are countless opportunities for exploration nearby. There are 13 resort and championship golf courses in Saint George, all of which are within 20 minutes of the property. Atara also offers easy access to five internationally renowned national parks. This is just a short tour of the Grand Canyon, a 45 minute drive from Zion and a 15 minute drive from Snow Mountain Canyon.

Atara goes above and beyond to fulfill the dreams and desires of outdoor enthusiasts. It will include a market focused on take-out supplies, an outfitter’s shop, and a bike rental and repair shop. Atara will offer a unique concierge program for guests and residents, with services including one-day to multi-week outdoor adventures within Saint George and all over the south Utah. The concierge program will work in tandem with the on-site outfitter to provide guests and residents with all of their outdoor needs: guides, gear, bikes, all-terrain vehicle rentals, and special packaged meals for trips.

“At Atara, what is offered is a perfect balance between well-being and adventure”, explains Spencer Morris, President of the Allen Morris Company. “Guests can experience a guided sunrise hike, indulge in a world-class dining experience, or reset in the wellness-focused spa. guests will be positively impacted and transformed by Atara.”

“We are delighted to announce our representation of Atara, Autograph Collection Residences at St. George, Utah,” said Steve Roney, CEO and owner of Berkshire Hathaway HomeServices Utah Properties. “We are committed to meeting our clients’ real estate goals and providing them with exceptional real estate opportunities.”

For reservations or additional information, go to

Atara, Autograph Collection residences are not owned, developed or sold by Autograph Collection or its affiliates (“Marriott”). AMS Hospitality, LLC uses Autograph Collection under license from Marriott, which has not confirmed the accuracy of any statements or representations made herein.

About AMS Hospitality

AMS Hospitality is one of the most versatile hotel groups in the Southeastern United States, specializing in the acquisition and development of hotel assets. Situated at Atlanta, Georgia, the leaders of AMS Hospitality have more than 140 years of experience in the real estate and hospitality industry. They have completed 131 projects, including more than 12,000 hotel keys in total and more $2.0 billion in hotel development, transactions and renovations. For more information, visit

About the Allen Morris Company

Allen Morris Company is one of the largest real estate companies in the Southeastern United States. She is currently completing her 85e Development project. The company specializes in office properties, multi-family residences, hotels, mixed-use developments, leasing and brokerage, and property management. With offices at Miami and Atlanta, the Allen Morris Company has been serving business and investment customers for 64 years. For more information, please visit or follow the company on Instagram at @allenmorrisco.

About Berkshire Hathaway Home Services Utah Properties

Founded in 1976, Berkshire Hathaway HomeServices Utah Properties is a family-owned residential, development, commercial and consulting real estate company. With over 30 offices across the front and back Wasatch, Logan, Moab, Saint George, Kanaband Southeast Idaho, the company has a long track record of market dominance, reliability and community-oriented service. In 2021, the brokerage saw $5.2 billion in statewide sales securing the #1 position in from utah real estate market and is the first independently owned and operated brokerage firm in the national and global Berkshire Hathaway HomeServices network. As the only full-service brokerage firm in Utah, Utah Properties is proud to offer the most integrated transaction experience to its customers through its joint venture affiliates, Metro Title & Escrow, LLC and Metro Mountain Mortgage, LLC. For more information, please visit

Media contacts:
Israel Kreps
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Veronica Villegas Baldwin
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SOURCE The Allen Morris Company

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