Ennismore moves SLS to Uruguay

Images courtesy of Ennismore.

Ennismore is expanding its international SLS Hotels & Residences brand to Uruguay with the upcoming SLS Punta del Este.

Developed by GNV Group and designed by global architectural firm Gómez Platero, the project will feature 80 sleek, state-of-the-art hotel rooms and 150 residences, housed in two SLS-style towers.

Two towers

The hotel will feature extravagant and theatrical design, contemporary art and luxury details, all in synthesis with the brand’s DNA, as well as landscape and beach views of the 20km coastline .

The SLS Punta del Este Hotel & Residences will house three exclusive restaurants, a lounge and bar, a rooftop swimming pool, a spa, a fitness center, meeting rooms and a children’s club, in addition to a large commercial area. Combining elegant architecture with the high quality standards SLS is synonymous with, the hotel aims to bring a fresh perspective and a new standard of luxury to the region’s hotel offering.

Global expansion

Chadi Farhat, COO of the SLS brand in Ennismore, said, “We are thrilled to launch SLS Hotel & Residences in Uruguay and bring the brand, synonymous with elevated hospitality and fresh perspective, into the world. one of the most sought-after destinations. in South America. This announcement showcases the incredible global expansion of the SLS brand, and with its prime location in bustling Punta del Este, we know it will be the perfect destination for our discerning SLS customers who continue to seek extraordinary experiences.

Alejandro Ginevra, President and CEO of the GNV Group, said: “It is with great enthusiasm and boundless energy that we embark on the construction of SLS Punta del Este, where dazzling natural landscapes will be combined with hospitality, unrivaled services and amenities, curated to the highest standards. and sophisticated of guests and residents. We are very proud to be part of this project to bring the first world famous brand hotels and residences to this incredible city and beach paradise.

Fast second

The sprawling property in the heart of Punta del Este will be SLS Hotel & Residences’ second property in the area when it opens in 2024, on the heels of the opening of SLS Puerto Madero in Argentina this spring.

SLS is part of Ennismore, a global collective of lifestyle hospitality brands that was formed in 2021 in a joint venture with Accor. Ennismore’s collective of 14 brands represents 106 properties in operation in 26 countries and more than 140 hotels in the pipeline, with more than 150 restaurants and bars.

Comments are closed.