JetBlue’s Mint-class ‘suites’ have closing doors and reclining beds – Robb Report
The original air disruptor, JetBlue, sparked a revolution by launching its Mint class service. The company positioned it as a new experience for customers who didn’t want to pay the higher prices for competitor’s business class and first class seats. “It was a new take on premium travel, delivering a luxury experience,” said Mariya Stoyanova, director of product development at JetBlue. “We didn’t anticipate what kind of success it would have. It has become an obsession for a lot of people.
JetBlue is back with its reimagined Mint class. “We decided to dive deeper this time,” says Stoyanova. “We wanted the flight to be a natural progression of the way people live on the ground. “
JetBlue created Mint 2.0 differently. The airline built a mockup and invited Mint customers to try it out. “But instead of asking what they wanted and where they wanted it,” says Stoyanova, “we noticed where they were going to use things and store their things. We have therefore designed everything from scratch, all around our customers’ modes of use.
The designers transformed each seat into a bassinet-like suite, complete with a door, reclining bed, smart storage, and details like a laptop shelf, 17-inch tilting screen, wireless charging, and cool materials. residential type on the walls. “It can look like your office, a dining room when you eat, and a transition to a bedroom,” says Stoyanova. “We designed the seat from scratch, using a memory foam mattress material.”
The larger Mint studio is even more lavish, with the same reclining seat but with two trays, a coat hanging area, and a “buddy seat” for other Mint customers that reclines to form a queen bed. To improve the experience, JetBlue has partnered with specialist suppliers, including Tuft and Needle, Wanderfuel and chef Ryan Hardy’s Delicious welcome group, owner of Charlie Bird and Legacy Record restaurants, for onboard menus, sleeping kits and other amenities. “Delicious Hospitality Group has created a musical playlist that accompanies meals,” says Stoyanova. “We worked with them to develop the experience rather than just partnering with a caterer.
Mint 2.0 is currently available on select flights between JFK and LAX on airline flights Airbus A321neo, with 16 suites and 2 studios, while the JFK-London Heathrow and JFK-Gatwick connections on the Airbus A321 LR have 22 suites and two studios. And JetBlue’s latest disruption effort goes beyond new digs: a round-trip ticket to London starts at just $ 1,979