Manhattan West named official partner of the New York Knicks
NEW YORK–(BUSINESS WIRE)–Madison Square Garden Sports Corp. (NYSE: MSGS) today announced a multi-year marketing partnership with Manhattan West, naming New York City’s dynamic new destination for food, culture, retail and hospitality as an official partner of the New York Knicks.
Located one block from Madison Square Garden, the new Manhattan West neighborhood stretches from 9th to 10th Avenues and 31st to 33rd Streets and is home to a variety of experiential businesses, including the NHL’s flagship store in New York; unparalleled culinary concepts, such as Ci Siamo, Zou Zou’s, Casa Dani, Katsuya and Hidden Leaf hotspots; a two-acre landscaped public pedestrian plaza; Hotel Pendry Manhattan West, Midnight Theater and luxury residences at The Eugene. As Brookfield Properties’ latest mixed-use development, Manhattan West integrates the best of Brookfield’s global place-making portfolio to create a new destination that has something for everyone.
Through this partnership, Manhattan West will receive extensive brand promotion at Knicks games at the Garden, including LED signage, on-field contests, lobby presentation and in-game promotional features on GardenVision . Additionally, Manhattan West will be featured prominently on digital signs outside Madison Square Garden, which are exposed to the millions of people who pass by The Garden each day.
“Manhattan West has quickly and deservedly become one of New York’s most popular destinations, and we’re thrilled about this new partnership,” said Ron Skotarczak, Executive Vice President, Director of Sales and Marketing, Madison Square Garden Entertainment Corp. “Given its proximity to Madison Square Garden, this relationship makes perfect sense and we look forward to seeing our brands grow together.
“Since celebrating the opening of Manhattan West last year, the neighborhood has become a go-to destination for New Yorkers and visitors – from foodies to families to sports enthusiasts – thanks to the incredibly popular mix of restaurants , bars and entertainment on site and its convenient location just steps from Madison Square Garden,” said Callie Haines, Executive Vice President and Head of Northeast Region for Office Operations, Brookfield Properties. “We are thrilled to have Manhattan West recognized as an Official Partner of the New York Knicks to strengthen the connection between this famous team, the iconic arena and New York’s most exciting new neighborhood.
Manhattan West will be included in the Knicks’ digital assets, including on the official mobile app, social media posts and email integration. Manhattan West will also have the option to hold official raffles each year offering unique Knicks prizes.
About Madison Square Garden Sports Corp.
Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: New York Knicks (NBA) and New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at www.msgsports.com.
About West Manhattan
Manhattan West is New York’s vibrant new destination for food, culture, retail, hospitality and the modern workplace by Brookfield Properties. Sprawling over eight acres, Manhattan West is located in the center of Manhattan’s new West Side, steps from Moynihan Hall, Madison Square Garden and the High Line, with seamless access to the Theater District, entertainment, Chelsea Art Galleries, Meatpacking District and more. . Home to diverse world-class office space, Pendry Manhattan West, luxury residences at The Eugene, experiential retail amenities and unparalleled dining concepts surrounding a two-acre landscaped public plaza brought to life by immersive art programming and entertainment by Brookfield Arts, Manhattan West integrates the best of Brookfield’s global place-making portfolio to create a new neighborhood that has something for everyone. Visit www.ManhattanWestNYC.com for more information.