Melia Announces Partnership with Entertainment Group for New Resort Brand
Meliá Hotels International partners with global entertainment company Falcon’s Beyond to launch Falcon’s Beyond Destinations, a new ‘restocking’ brand. The $350 million joint brand announced Punta Cana, Dominican Republic as its first destination.
The Resort Concept
Falcon’s Resorts by Melia will offer a blend of premium resort amenities with entertainment experiences to create a relaxed yet sophisticated destination for travelers. Dining, shopping and entertainment offerings are also planned as part of the larger resort concept.
Falcon’s Resort by Melia | All Suites Punta Cana is the first location under the joint venture brand. The multi-phase project will transform two existing Meliá properties – Paradisus Grand Cana and The Reserve at Paradisus Palma Real – totaling more than 600 rooms.
“We have built over a decade of business relationships with Meliá, beginning with our successful entertainment hospitality property in Mallorca, Spain. We are excited to bring a new and improved version of this model to Punta Cana by the end of the year,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “With Falcon’s 22 years of experience creating story-driven entertainment and hospitality experiences for some of the world’s leading brands, we are leveraging all of our unique expertise and capabilities for Falcon’s Resorts. by Melia to deliver an unparalleled vacation experience that goes above and beyond.”
“Our partnership with Falcon’s is a tremendous opportunity to deliver a vacation experience that is distinctly different from our competitors by incorporating immersive and interactive entertainment elements and technologies into the resort experience like never before,” said Vice. -president and CEO of Meliá, Gabriel Escarrer. “We are thrilled to launch our first Falcon’s Resort by Meliá in Punta Cana, Dominican Republic, an exceptional location where we have operated for more than 30 years and have a strong network of resorts and a loyal clientele.”
The Caribbean’s first world-class theme park
In addition to station upgrades and rebranding, the overall project named Falcon’s Beyond Destination | Punta Cana includes plans for Katmandu Park | Punta Cana, a new avant-garde theme park. Falcon Center | Punta Cana, the destination’s third component, is expected to feature a retail, dining and entertainment district.
Katmandu Park will feature never-before-seen driving technologies, interactive storytelling and captivating attractions at the level of a mega-park. Falcon’s Central aims to connect customers with location-based entertainment venues, experiences, amenities, content, dining, shopping and retail entertainment.
Katmandu Park and Falcon’s Central will be accessible to guests of Meliá’s extensive network of resorts and hotels as well as those staying in the Bavaro area of Punta Cana. Over 43,000 local residents are located within a 30 minute drive of the property and can also enjoy the “fun for everyone” destination.
Projects for the future
The all-inclusive resort is set to open in December 2022, with reservations being accepted from October. Property features include multiple upscale bars and restaurants, pools, pool suites, a water park, and a kids’ camp. The Kathmandu park is expected to open by late 2022 or early 2023. Falcon’s Central | Punta Cana, the brand’s mixed-use component, is currently in development.
Meliá and Falcon plan to develop several Falcon’s Beyond Destination sites around the world in the coming years. Venues in Tenerife, Canary Islands, are scheduled to open in 2024. Playa Del Carmen, Mexico, is scheduled to open in 2025, and Puerto Vallarta, Mexico, whose opening date has yet to be announced, is also listed on the list.