Sonder Holdings expands in France with the addition of the Paris Champs-Elysées (GMIIU) property

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Sonder Holdings Inc. (“Sonder”), one of the leading new generation hotel companies redefining the guest experience through technology and design, has established itself in France. Sonder recently launched inaugural operations in the country with the management of the Probe Atala, a 48-unit property located a few steps from the iconic Champs-Elysées in Paris. The establishment also has several suites with views of the Eiffel Tower and the Sacré-Coeur Basilica.

To oversee Sonder’s hotel operations and expansion in France, the company also recently appointed Jean-Charles Denis as Managing Director for France. Denis brings decades of experience in the European hospitality industry, most notably as COO for Interstate Hotels & Resorts, as well as executive roles in finance, sales and operations at Intercontinental Hotels Group. He will also spearhead Sonder’s continued expansion in Paris and other cities in France.

“France is one of the world’s leading tourist destinations and a must-see for all global hotel companies. With the roots of our company in Montreal, France is also of particular cultural importance to us and we are delighted to make our entry into this country with a property just steps from one of the most renowned and iconic avenues ”, said Martin Picard, Co. -Founder and Global Head of Real Estate. “We are continuing our aggressive expansion in Europe, North America and the Middle East. France is the tenth country where Sonder operates and we look forward to continuing to deepen our relationships with local stakeholders in France.

Sonder met a number of local actors, including a presentation meeting at the Paris City Hall with the Deputy Mayor in charge of Tourism, Frédéric Hocquard, who welcomed Sonder’s arrival as a new hotelier in Paris. .

“We are delighted to welcome a new service provider to the Parisian tourist market in the 8th arrondissement, with a quality project that reconciles heritage preservation with the new expectations of international tourists,” said Jeanne D’Hauteserre, mayor of the 8th arrondissement. district of Paris.

“In these difficult times for the tourism sector, I am pleased to welcome Sonder, who has chosen to settle in my constituency, near the avenue des Champs-Elysées. This project contributes to the local economy as well as to the strengthening of the tourist offer. and enables a sophisticated digital experience, ”said Sylvain Maillard, Member of Parliament for Paris.

Headquartered in San Francisco, Sonder operates in more than 35 cities in ten countries and has approximately 15,000 active and contracted units worldwide. The company partners with real estate owners and owners to rent hotels and apartments and design, manage and operate them. Sonder distinguishes itself in the hospitality industry by its avant-garde design and the integration of technology into the experience of its customers. This technological experience gives guests full control of their stay. They can access everything they need – from booking, to interacting with customer services, to checking out – via their own mobile device from anywhere, anytime, using the Sonder app. .

The Sonder Atala Paris is located just minutes from major tourist attractions, including the Arc de Triomphe, and boasts an art deco atmosphere with an emphasis on contemporary artwork throughout the property. A hidden garden and terrace are also available to guests, offering comfortable and welcoming seating in unique and modern yurt designs.

The hotel also features works by notable contemporary artists, including Lisa Pappon, a Brazilian ceramicist, French photographer Mathieu Detaint, French artist Deborah Sportes, French sculptor Jean-Pierre Moscovino, among others.

Sonder’s expansion in France follows the recent news the Company’s plans to be listed on the stock exchange through a business combination with Gores Metropoulos II (Nasdaq: GMIIU, GMII and GMIIW). The company also recently announced the expansion of its operations in the Middle East and Mexico.

To explore Sonder real estate partnership opportunities, please contact [email protected].

About Sonder

Sonder revolutionizes hospitality with innovative, technology-based service and inspiring, thoughtfully designed accommodations, combined into a seamless experience. Launched in 2014 and based in San Francisco, Sonder offers a variety of accommodation options – from spacious rooms to fully-equipped suites and apartments – in more than 35 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. With self-service features, easy check-in, and 24/7 field support, Sonder’s amenities and services are right at your fingertips, creating a world of better stays open to everyone.

To learn more, visit or follow Sonder on Facebook, Twitter Where Instagram. Download the Sonder app on Apple Where google play.

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