The new Hudson Yards project of related companies is now open

Related companies launched the rental for Alllocated in Hudson Yards at 455 10e Avenue with move-in beginning September 30, 2022. The 270-unit project is the first building of its kind to blur the line between a five-star hotel and a luxury residential experience. Designed by Handel Architects with interiors by MAWD, The Set caters to the hybrid workforce, offering a home or domicile, social club and professional workspace with a food and beverage program overseen by celebrity chef Dan Kluger. Fully-equipped and furnished turnkey residences include studios, one-bedroom and two-bedroom apartments starting at $5,200/month with 6-month and full-year leases.

“Carefully designed for work, play and everything in between, The Set combines a world-class residential building, five-star hotel services and a private club in a place residents can call home. “, said Jeff T. Blau, CEO of Related Companies. “From expertly furnished residences, soaring office suites, a resident-only restaurant, and bespoke programming and events, The Set will bring a new way of life to Manhattan’s West Side.”


Offering a true turnkey living experience, The Set’s fully furnished residences feature fine materials, exquisite finishes and designer furnishings. Each residence has nine-foot high ceilings with breathtaking city views, floor-to-ceiling windows, European wide plank oak wood floors and custom cabinetry. Residents have the option of choosing from a range of designer furniture and accessory sets featuring curated artwork from the Contemporary Art Gallery and Sugarlift Market. The category-defining fully furnished and serviced residences of The Set have been carefully designed to meet the changing needs of its residents. Hotel-inspired services, including weekly housekeeping, daily package and grocery delivery, laundry and dry cleaning services, smart home customization, room service, and more, are all included in the monthly rental fee.


The heart of the community is “The Set Club”, a fully equipped, residents-only social club that rises 500 feet in the air at the top of the building. The Set Club is dedicated to work and play and includes a private restaurant and bar by chef Dan Kluger, a rooftop pool and garden, expansive office space, ongoing programming, and more. Set Club “Experience Directors” serve as dedicated concierges, assisting residents with special requests and overseeing the planning of private events in amenity spaces and individual residences.

Additional spaces throughout The Set’s three floors of designated amenities include a show kitchen and lounge area, private dining room, games room, screening room, patio with barbecue pods, and dining room. virtual reality with golf simulator and VR games. A dedicated wellness floor includes a state-of-the-art gym and a virtual yoga and fitness studio.


The 44-story tower by Handel Architects uses glass, metal, and terra cotta to tie together the aesthetics of the surrounding neighborhoods on Manhattan’s West Side.

“We wanted the exterior expression to feel residential and inviting, but also have a timeless quality,” said Frank Fusaro, Partner at Handel Architects. “Terracotta was the perfect accent material as it provides that warm feeling. We used a bronze finish to visually tie the tower to the nearby low-rise brick buildings. Overall, the exterior expression of the building is that of quiet sophistication in a bustling New York neighborhood.

Curated by interior design firm MAWD, The Set’s interiors combine cutting-edge elements for experiential living. The use of innovative materials and grounding palettes in the design of the project creates a unique and modern sense of space informed by MAWD’s previous experience in designing member clubs around the world.

“Recasting the pied-à-terre for a new era, The Set’s interiors have been programmed for every moment of the day and a 24/7 lifestyle. Blurring the distinction between hotel and residence, this ultra-service residence was designed to mimic the warmth of home, with the magnetism of a destination,” said Elliot March, co-founder of MAWD.

For information on rentals, amenities or residences, please call (888) 710-9962 or visit

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