These luxury bus lines hope to redefine travel in America

When you think of taking a bus in the United States, the picture is not always pleasant. Crowded coaches, long delays and sketchy stops have long given bus travel here a bad name.

But is the perceived shame of jumping on a bus behind us? Luxury bus operators are betting on the yes. From wine service to private suites to motion-cancellation seats, the emerging luxury bus industry is striving to challenge the stigma of buses travel to america.

“It’s definitely a different experience than what people are used to with motor coaches and ground transportation,” said Daniel Aronov, founder and CEO of Napaway, a new luxury sleeper bus line that connects DC to Knoxville. and Nashville, Tennessee.

On the Napaway, riders are treated to a suite with a privacy blind and two seats that convert to a single bed. They will also benefit from pillows, blankets, wifi and entertainment on board. The bus leaves DC around 10 p.m. and arrives in Tennessee the next morning. Tickets start at $125 each way and fluctuate based on demand.

Napaway Sleeper Bus (Napaway)

On board The jetanother new luxury bus line that departs from CC at New York City, you’ll find the world’s first ‘anti-motion’ seats, originally designed by BOSE Audio using the same technology as their noise canceling headphones. For $99 one way, Jet passengers will also enjoy catering, luxurious bathrooms, extra legroom and fast Wi-Fi, among other amenities.

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“We like to call it the first-ever true first-class coach company, much like a first-class experience on an international flight or private jet…but because it’s still a bus, we can do so at a very affordable price,” said Chad Scarborough, Founder and CEO of The Jet.

The rise of luxury bus lines


RedCoach Luxury Bus (RedCoach)

For companies like RedCoachwhich operates lines in Florida and Texas, the concept of luxury bus travel is not new. RedCoach opened its doors in the United States 12 years ago and its parent company has been present in Argentina for more than 50 years.

“At first it was really difficult because people didn’t quite understand the concept of luxury bus travel. You would have thought that luxury and the bus would never go together; it was a last resort “said Florencia Cirigliano, Vice President of Marketing. and sales at RedCoach. “We came in trying to change that mindset.”

Today, RedCoach is one of many operators, each offering a little something different. In Texas, RedCoach runs in AustinCollege Station, dallas, Houston, Katy, Richardson and San Antonio. In Florida, you can drive a RedCoach in 16 cities, including Orlando, Tampa and Miami.

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On RedCoach, it’s about affordability and convenience, not the amenities you’ll see on Napaway or The Jet. There are fewer seats than a standard coach, and all are custom made, reclining 140 degrees and fitted with leg rests. Tickets start at $29 one way and have three tiers: economy, business and first class.

“We focus on a larger audience,” Cirigliano said. “We think the most important part of the service is the seat, to be comfortable, to have reliable wifi and to keep your sockets working. That’s about all you need for just a few hours. let’s focus on safe stops, cameras on the buses, things like that.”

“Not just a trend”


The Jet luxury bus route from DC to NYC (The Jet)

So why is it bus trip become more socially acceptable now? There are several factors, say the operators. With the headaches and cost of air travel in the age of the pandemic, luxury bus lines are emerging as a more affordable and convenient alternative.

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“We have new generations,” Cirigliano said. “People don’t want to be in their car. They’re more open to other options. If you give them quality options, most businesses grow through word of mouth, like, ‘oh, if you took the bus, I’ll try.'”

Operators also credit low-cost international lines, such as German company FlixBus, which has expanded into the United States in recent years.

“They opened up prospects, more people tried it,” Aronov said. “It opens the door to high-end and premium services.”

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All three companies said they plan to expand in the near future – The Jet aims philadelphia cream and Baltimore – and they’re all welcoming more competition and more routes.

“I think the more companies that enter this space, the better off we are, because we still have to overcome this stigma that people have against buses,” Scarborough said. “What you’re able to do with a coach is very unique with the high level of service you can provide at an affordable price…I think that’s why you’re starting to see them spread to the national scale.”

“We believe affordable luxury bus travel isn’t just a trend,” Cirigliano said.

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