University of Texas and Dell Technologies extend partnership

AUSTIN, Texas – The University of Texas Athletics and Dell Technologies today announced a multi-year relationship that establishes Dell as an Official Technology Sponsor, expanding a long-standing relationship between the University of Texas and Dell Technologies.

“Dell Technologies has deep roots in Austin and the University of Texas, for almost 40 years when Michael Dell started the business in his dorm room at UT,” said Liz Matthews, senior vice president global branding and creation at Dell Technologies. “We’re excited to continue to invest in our hometown and be a part of UT’s rich track and field tradition. It’s a big part of what makes Austin Austin.”

Texas Athletics will integrate state-of-the-art solutions from Dell Technologies to power its game-day statistics across all teams and at all competition venues. Through this expanded relationship, Dell will have the promotional rights to co-brand with the iconic Texas Longhorns logo at Darrell K Royal-Texas Memorial Stadium, the new Moody Center and through official digital and social media platforms. Dell will also have important designations at the Moody Center as a founding partner in the future home of the men’s and women’s basketball teams.

“With this expansion of our sponsorship relationship with Dell Technologies, we are able to further enhance our student-athlete and fan experience,” said Chris Del Conte, UT vice president and athletic director. . “The support of our sponsors is essential to our goal of being the premier college athletics department in the country.”

On November 26, 2021, when Texas football plays host to the state of Kansas, Dell Technologies will celebrate researchers at the Texas Advanced Computing Center (TACC), who have fueled scientific and technical discovery for 20 years. TACC started with humble roots in 2001 with a cutting edge IT cluster. Today, TACC is at the pinnacle of university intensive computing in partnership with Dell Technologies and the National Science Foundation (NSF).

“Twenty years ago, UT and Dell made a big bet on TACC and high performance computing,” said Jay Hartzell, president of UT Austin. “And, given the proliferation of data science, AI and machine learning in all fields and across society, there is no limit to the impact of TACC over the years. Next 20 years. ”

“What starts here changes the world is certainly the case with the partnership between Texas Athletics and Dell Technologies,” said Chris Ogbonnaya, senior consultant, Dell Technolgies Global Sponsorships. “As a former University of Texas student-athlete and now a Dell employee, I am thrilled to bring two Austin institutions together to make an even greater impact on our community and the world.”

All aspects of Texas Athletics’ long-standing relationship with Dell Technologies are managed by Longhorn Sports Properties, the university’s athletics multimedia rights holder and local team LEARFIELD.

About TACC

The Texas Advanced Computing Center (TACC) designs and operates some of the most powerful computing resources in the world. The centre’s mission is to enable discoveries that advance science and society through the application of advanced computer technologies.

About Dell Technologies

Dell Technologies (NYSE: DELL) helps organizations and individuals build their digital futures and transform the way they work, live and play. The company provides its customers with the industry’s broadest and most innovative portfolio of technologies and services for the data age.

About Longhorn Sports Properties

Longhorn Sports Properties is LEARFIELD’s local team dedicated to representing the University of Texas and oversees the entire multimedia rights relationship on athletics and campus. LEARFIELD unlocks the value of college sport for brands and fans through an omnichannel platform with innovative content and commerce solutions.


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